BIG's People's Building in Shanghai China

Ok this might turn into more of a personal rant than a useful learning tool but hey-ho.

Bjarke Ingels

Bjarke Ingels is a young architect from Denmark, he set up BIG (Bjarke Ingels Group) in 2006 and has won many awards and architectural competitions with his innovative, sustainable designs.

Ok now for the rant.

Below is a video from a 2009 TED lecture series in Oxford.

He is a spirited and talented speaker which has given him some ‘stick’ as being nothing more than a showman, which frankly is unfounded and insulting.

I read once that the difference between and architect and an engineer is that an Architect is a jack of all trades master of none. Which essentially means that as an Architect you need to know so much about so many different things and be able to combine them together at the same time that there is no time to master one art.

When one needs to know and have so many skills, there are bound to be ones that come easier than others to different individuals, and in my opinion, public speaking comes very naturally to Bjarke Ingels.

Ingels realises that like art architecture is becoming more and more about marketing which is just another skill one needs to learn to become a successful architect. Don’t get me wrong there has always been an element of charisma, personality and charm needed to win over clients and eloquently explain the design, but Ingels understands marketing and uses this to his full advantage, and why not? His Yes is More Archcomic is a brilliant and thought-provoking read, explaining whimsically the process from inception to completion in a medium that is easily understandable.

Bjarke Ingels it seems splits the architectural community down the centre, in a similar way to Marmite, and I love Ingels almost as much as I love Marmite


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